Tag Archives: Builder Online

Builders Mine Customer Relationship Management Tools for Buyer Insights

Ping Newland Communities’ Briar Chapel website for more information, and you’ll be asked to fill out a “My Perfect Home” questionnaire on family formation, when you plan to move, what type of community you want to live in, and price range. Visiting the information center in person? You’ll get an iPad with the same innocuous […]

How Content Marketing is Changing the Way Developers Reach New Communities

If there’s one advantage MPCs have over traditional housing developments, it’s a buyer brand awareness that comes from sheer size alone. Republic Property Group’s Walsh community in Fort Worth, Texas, eventually will feature 15,000 homes and is now completing phase one models from David Weekley Homes, Drees Custom Homes, HGC Residential, Highland Homes, Toll Brothers, […]